So here the deal when it comes to search engine optimization. When most people plan to build a website they never think of the search engine internet marketing strategy until the website is complete and live. Many people make this mistake. It is always important to find the competitive markets first and plan the marketing strategy first and build around that so when search engines decide to crawl through your website they know what they are looking for. Here are some steps to take when planning.
1. Find Competition – Find out exactly what your competitors are doing. Look at how they structure their website. Go to Google, Yahoo and MSN and keep a record of the 10 ten websites for each search engine. Use SEO tools to see how many people are linking back to your competitor’s websites, what keywords are they ranking for and find out if they are doing any type of off page optimization such as backlinks, social bookmarking, article submission, press release distribution and more. Look at how many keywords they are ranking for. To find great SEO tools, just type “SEO Tools” in to google and you will find some great websites to help you out.
2. Keyword Research – Now that you have studied your competition you can see what keywords they are trying to rank for. Use free keyword tools such as Google or word tracker of even my keyword research tool to find the best keywords and phrases for your website. This can help you when building your pages and naming pages. Keywords research tools are important because they tell what keywords are being typed in the search engines.
3. Website Structure – Now that you understand the first two steps you can layout your website foundation. Each keyword you want to rank for, try to build a page on that keyword if you can. You don’t want a busy website but you want to come up for every search term possible. This part is the most difficult but once you get the layout and structure down you’ll know what needs to be done. If you need help please email me directly. steve@stevedifabio.com
4. Development – Once you complete the first 3 steps this fourth step is easy. You found your competition, you found your keywords and you found the structure you need. Start building. You build around the first 3 steps. This technique doesn’t happen overnight but once you get the hang of it, it’s easy.
These steps are critical to search engine marketing. Follow them and you will have a successful website and high ranking website.
Article submission is a way to promote your website to produce real search engine ranking results immediately. Article websites or directories are web sites that allow you to submit an article that you wrote to a specific category with links that point back to your website to increase traffic and link popularity. Article Submission not only provides free backlinks but also the viral article promotion you get when a person publish your articles after taking it from the article submission site. Allowing people to use your article on their sites also gives you recognition and popularity. It works almost like a press release. You want people to pull your article and add it to their site.
Creating an article for article submission is a great way to increase one way links to your website. This is another good method to search engine marketing strategies. When search engines scan or crawl through an article they see the content of the article and one way link that point to your site. Once they see the article content, they compare it to your site and rank you according to relevance. The more article writing you do and submit, the higher your website will crawl in the search engines. Submitting articles is a proven and effective internet marketing technique for increasing traffic and gaining search engine positioning.
Add your submitted article to your website or blog. This also helps with article promotion. When you create your article, first you add it to your website or blog, and then you submit it to article websites or blogs that will allow you to post your article. You want the search engines to see that the content of the article in your website is related to the content that you submitted to the article directory.
Here are some benefits of Article Submission
- Article Writing tailored to your business increases the chance for a higher rank website.
- Article Submission increases the number or incoming backlinks to your website to increase your websites link popularity.
- You can target different keywords and key phrases for higher search engine positioning.
- Article Submission and Writing is great for traffic generation.
- Article Submission increases Google Page Rank.
- Increase sales and revenues from submitting articles.
The whole point of article submission is to get the word out about your business. Once the search engines notice a large amount of websites linking to you and talking about you, your website will start to increase in the search engine ranks. This process takes time and patience but it is proven to work and you will see results.