Being ranked on the first page means:

• Leads
• More Page Views
• High Click Thru Rate (clicks to your website)
• $$$ In Your Pocket

If you are a local business being rank on the first page is actually really easy. Take your top keyword phrase and add the city name next to it. For example one of my clients is AZSprinkler.com. This company does sprinkler repair. He mostly does business in Phoenix Arizona. So take a look at this; sprinkler, repair phoenix, Arizona. He’s on the first page of google for sprinkler repair phoenix. The keyword is in his title tag, description, meta keywords and is the H1 Tag of the site with relevant content about the keyword phrase. I would say for a local business this is the easiest way to rank a local site. Now this client gets busy during the sprinkler repair season because he is on the first page. If you have competition with your same keywords phrase, build some backlinks up with link building and lift you higher than your competitors.

If you have a business nationwide, ranking is not as easy as a local business. With a nationwide business keyword terms are a little harder. To get yourself on the first page sometimes it takes hours each day to catch up to your competition. This means you need to build links to your site, submit articles, send out a press release, and some social bookmarking. These are things that are going to get you to the first page. Once you’re the first page, generating leads will be easier, not to mention you’ll have more money in your pocket.

So you need to be on the first page and stay there.